Humboldt Creamery
Refreshing a California Dairy Icon
Art Director, Designer & Photographer
Humboldt Creamery has been producing organic dairy products in Northern California for generations. As part of a comprehensive brand refresh, I led package design, advertising, art direction, and product photography to modernize the brand while preserving the authenticity and heritage consumers trust.
The resulting system created a more cohesive shelf presence, strengthened product differentiation across categories, and delivered a consistent visual experience from packaging to marketing communications.
3,000+
125+
Walmart Locations
Safeway Locations
A More
Premium Presence.
The packaging system was redesigned to elevate perceived quality while improving clarity and shelf recognition. Updated typography, refined visual hierarchy, and stronger product differentiation created a more recognizable and premium brand presence across the portfolio.
From Package to Campaign.
Advertising extended the refreshed brand into consumer-facing channels through a series of outdoor, digital, and promotional executions. The campaign emphasized product quality, organic credentials, and Humboldt Creamery's distinctive California heritage.
Building Brand Recognition.
The refreshed visual system extended seamlessly into outdoor advertising and promotional campaigns, creating a consistent brand presence beyond the retail shelf. By combining bold product imagery, organic credentials, and a distinctive visual language, each execution reinforced the qualities that set Humboldt Creamery apart.