Sonoma Vinegar
Elevating the Art of Vinegar
Art Director, Designer & Photographer
Crafted by winemakers in the heart of Sonoma County, Sonoma Vinegar produces premium wine vinegars using traditional methods and exceptional ingredients. I led a comprehensive brand refresh that included identity design, packaging, website design, and product photography, creating a cohesive visual system that reflects the craftsmanship, heritage, and quality behind every bottle.
100+
55+
Years Farming
Restaurant Partners
Capturing Craftsmanship.
Product photography became an extension of the brand itself. Every image was art directed to highlight the craftsmanship, color, and character of each vinegar while celebrating the ingredients and culinary experiences that make the products unique. From clean product imagery to recipe-driven lifestyle photography, the visual language was designed to feel as refined as the products themselves.
Every Bottle Tells a Story.
Great products deserve meaningful stories. Lifestyle photography, recipe content, and culinary imagery helped connect the products to real dining experiences, reinforcing Sonoma Vinegar's position as a premium ingredient trusted by chefs and home cooks alike.
A Digital Experience Worth Savoring.
The website was redesigned to bring the same premium experience online. Rich photography, editorial layouts, and intuitive navigation work together to tell the brand story while making it easy for customers to discover products, explore recipes, and learn about the craft behind every bottle.
Inspiring Every Pour.
Great products become memorable when they're experienced, not just displayed. We developed original recipes, art directed and photographed each dish, and used the resulting content across digital campaigns, social media, and the website to demonstrate the versatility of Sonoma Vinegar. The campaign shifted the focus from selling a bottle to inspiring a culinary lifestyle, giving customers compelling reasons to explore, purchase, and return.